There's one overwhelmingly common mistake that people make about enshittification: assuming that the contagion is the result of the Great Forces of History, or that it is the inevitable end-point of any kind of for-profit online world.
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Content warning: Long thread/2
In other words, they class enshittification as an *ideological* phenomenon, rather than as a *material* phenomenon. Corporate leaders have *always* felt the impulse to enshittify their offerings, shifting value from end users, business customers and their own workers to their shareholders. The decades of largely enshittification-free online services were not the product of corporate leaders with better ideas or purer hearts.
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